Skip to main content

Natural Awakenings Ann Arbor Michigan

A Lifetime of Research Pays Dividends for Air Quality

Oct 30, 2018 11:12PM
AirRestore is a nationwide business that helps people live healthier lives through innovative technology. Their products are the result of decades of research and development, offering a breakthrough technology that truly replicates the energetic environmental restoration process happening outdoors. AirRestore systems return the natural cleaning properties found in outdoor air to the air indoors.

William Converse, the founder of AirRestore, worked with the U.S. government to improve the air quality of the Pentagon after the 9/11 tragedy and assisted the Australian government with the air pollution issues of Sydney’s city tunnels. After Operation Desert Storm, he traveled to Kuwait to help fight pollution from the burning oil fields. His experience of more than three decades in the air purification industry has enabled him to make major strides in improving the health and lives of people all over the world.

In the 1980s, Converse began working on the development of a product that could genuinely remove contaminants from the air. During late nights of research and development, his wife would often keep him company in his lab. Soon, she noticed a great relief from her headaches in the presence of his new technology. The joy of relieving such a common troublesome ailment provided an incredible inspiration for Converse and his team.

The collection of product lines grew and Converse quickly became a pioneer for non-filter air cleaning technology. As a sought-after consultant in the air quality industry, Converse served on the board of Indoor Quality, has been a guest on numerous television and radio programs and even testified at a congressional hearing on air quality issues. Invited to speak at several university-sponsored indoor quality conferences, he has shared his knowledge at air quality symposiums of advanced oxidation techniques in China, Canada, Japan and Mexico.

After retiring, Converse returned to business with the creation of Organic Air Technology, launching AirRestore, Inc., in 2013. He states, “Organic energy is essential for the health of our minds, bodies and environments. Improving our environments improves our health. Improving our health improves our lives. We cannot think of a better legacy to leave than that.”

For more information about AirRestore, call 612-210-7008, email [email protected] or visit or

Our Latest Digital Issue