Ninety-three percent of our lives are spent indoors—in biological darkness, under unhealthy, energy-draining lighting. Switch to Norb wellness lighting products and experience biologically natural lighting for better working, learning and living. It’s light changing. What began as a journey to develop a white LED grow light for their LiveWall line of living plant products led them down a new path—the discovery that light not only affects plant growth, but also greatly affects human wellness. And, as biologists who care about people, they realized that unique lighting products, focused on wellness, created an opportunity to make a difference in peoples’ lives and health.

Human physiology is synchronized to the sun’s daily changing light spectrum. Morning sun awakens us and helps us to focus, midday sun energizes us and helps us to feel good, and evening sun helps us to relax and prepare for sleep.

Yet, most of the artificial light we’re exposed to is not like sunlight (which our physiology is attuned to) and can leave us feeling lethargic when we should be energized and alert, distracted or agitated when we should be calm, or excited when we should be relaxed. The term “biological darkness” has been coined to describe this unhealthy, energy-draining light.