Motown Musician Accelerator is completely free. Participation requires no equity, fees, revenue or residuals. It is generously funded by community members that believe a growing music scene is important to Detroit’s cultural vibrancy. Their 12-week program provides coaching, mentoring, industry networking and grants to cohorts of four musicians or bands. It ends with a showcase where the artists perform for music industry professionals, supporters and community members. Detroit-area musicians and bands of any genre may apply.

The four selected artists each receive a $20,000 budget toward building their career. During the first three months, artists create new music and content. The Motown Musician Accelerator team facilitates introductions to potential collaborators, studios, photographers, videographers and other industry experts for the artists to collaborate with during this phase. Each cohort takes a group trip to Los Angeles and New York and will be connected to experts in the music industry.

Throughout the program, the Motown Musician Accelerator team works individually to map career growth and plan out the next year of their career, focused on driving sustaining revenue and heightening the profile of each artist.