332 East Front Street, in Traverse City, is the second location after Grand Rapids, of Le Macaron, expanding the reach of their French confectionery experience, sporting a menu of freshly prepared macarons, pastries, gelato, coffee, gourmet chocolates, cakes, éclairs, European-style beverages, tarts, chocolates and 12 flavors of gelato.

            The business is now a franchise and there are plans to open new locations in Maryland and Florida before the end of the summer. One focus is to create meaningful employment for people with disabilities. The owners believe that consumers today are eager to engage with their food in new, creative ways—they want flavor and texture, quality and presentation, and are more health-conscious.

            The macaron, perfected in France, has a long history dating back centuries in Europe. Macarons look like small, round shells and are created from ground almonds and soft meringue. They are lightly crisp on the outside and smooth and creamy in the center, filled with ganache (chocolate), rich cream, homemade fruit jams or other quality ingredients with no preservatives.

For more information, call 231-463-1693, email [email protected] or visit LeMacaronTC.com.