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Natural Awakenings Healthy Living Magazine

Healthy Bowls for All

The national Playa Bowls franchise “The nation’s leading superfruit bowl shop.” has opened a Traverse City location in the new Socks Construction building, near the Park Place Hotel. Amy Goldberg is operating the franchise location with her husband Lee. They are believers in supporting the community and plan to donate 10 percent of revenue locally, as well as partner with other downtown businesses on promotions.

            The company started in New Jersey and now has more than 100 locations nationwide, specializing in bringing superfruit bowls to the masses using only the freshest, highest-quality ingredients while providing an amazing in-store brand experience. Offerings include açaí, pitaya, kale, coconut, banana and chai pudding bowls, oatmeal, fresh juices, smoothies, coffees and cold-pressed juices.

            “It is a very sustainable business,” says Lee. “Everybody is trying to be green nowadays. The spoons are made from plants. Everything is good for the environment. It’s a very healthy solution. This is a very healthy alternative.”

Location: 222 E. State St., Ste. 10, Traverse City. For more information, call 231-642-5014, email [email protected] or visit